Penny Rock - Brazil

Penny Rock is our Great Taste Award winning coffee from Daterra, one of the most pioneering and inspirational farms in the world. Named in homage to a beauty spot on the shores of Grasmere, our spiritual home, we select Penny Rock from seasonal crop to deliver a cup of coffee that bears all the classic hallmarks of coffee from the Cerrado Mineiro region of Brazil - great body, deep chocolate notes, and stone-fruit sweetness. The coffee is well-developed during the roast to accentuate body and sweetness, but is tempered to allow its character room to shine through and express itself in the cup.

I visited Daterra in June 2019 and was truly blown away by not just the scale of the farm, but by the care and level of detail with which it is managed, and the genuine focus on sustainability and quality that permeates everything that they do. Amongst numerous other accolades, in 2015 Daterra was awarded Prêmio Fazenda Sustentável (Most Sustainable Farm) from Globo Rural, Brazil’s foremost agricultural publication, and in March 2018 it became the world’s first farm to receive Level A certification from Rainforest Alliance. To see this implemented on the ground was a truly inspirational experience, and one that makes me incredibly proud to offer their coffee.